For over a century, one family name has stood behind the wheel of Michigan's automotive history. When you shop at Snethkamp Chrysler Dodge Jeep Ram of Midland, you're not just visiting another car dealership in Midland, you're becoming part of a legacy that spans four generations and reaches all the way back to 1919. This page tells the story of who we are, what we stand for and why so many mid-Michigan drivers trust us with their vehicle needs.
A Centennial Legacy of Chrysler Excellence
Our roots run deep. It all began when Ed Snethkamp Sr. started selling used cars in Detroit in 1919, then became the city's first Chrysler dealer in 1926. On June 20, 2026, our family proudly celebrates 100 years as a Chrysler dealer -- making us the only continuously active family dealership selling Chrysler products for a full century.
That kind of longevity doesn't happen by accident. It's the result of generations of hard work, integrity and genuine care for our customers. Today, Mark Snethkamp Jr. carries on the family business, representing the fourth generation of Snethkamp leadership in Michigan's automotive community.
A Family Rooted in Automotive Leadership
The Snethkamp name has long been associated with more than just selling cars; it's been synonymous with leadership across the entire industry. Our family members have stepped up time and again to shape the future of automotive retail in Michigan and beyond.
Bill Snethkamp Sr. served as the youngest president of the Detroit Auto Dealers Association (DADA) in 1949. In 1979, he joined a dealer delegation to Washington to advocate to President Carter for loan guarantees that helped save Chrysler Corp and thousands of dealership jobs. Bill Snethkamp Jr. went on to serve as president of the Michigan Automobile Dealers Association (MADA) in 1994.
That tradition of leadership continues with Mark Snethkamp Sr., who became DADA president in 2000, led the Southeast Michigan Chrysler Dodge Jeep RAM Dealers Association for 15 years and serves as MADA Vice President for 2026. When you buy from us, you're buying from a family that has helped shape the automotive industry itself.
New Name, Same Trusted Midland Car Dealer
You may have noticed our name has changed, but the people you know and trust remain the same. Our new name comes with the same experienced team, the same commitment to service and the same dedication to making every visit worthwhile. We've simply added a fresh chapter to a story a century in the making.
Whether you're shopping for a new Jeep, a dependable pre-owned Ram or your first family SUV, our knowledgeable staff is here to guide you every step of the way. With a large new and used vehicle inventory, finding the right fit for your budget and lifestyle has never been easier.
The "We Make Car Buying Fun" Difference
Car shopping shouldn't feel stressful, and that's why we live by a simple philosophy: We Make Car Buying Fun. From the moment you walk through our doors, our goal is to create a relaxed, pressure-free experience built around your needs.
Our customer-first perks reflect that commitment:
- Free car washes for customers who purchase here
- Shuttle service and courtesy vehicles available for added convenience
- An on-site body shop for quality repairs handled under one roof
- Friendly, transparent guidance from start to finish
And when it's time for routine maintenance, you can easily schedule auto service with a certified team that knows Mopar maintenance inside and out.
Snethkamp CDJR of Midland Community Involvement
Being part of mid-Michigan means giving back, and community involvement has always been at the heart of what we do. During WWII, our showrooms were converted into machine shops to support the war effort - a testament to how deeply our family cares about the greater good.
Over the years, we've proudly supported local youth sports, bowling teams, golf outings and countless non-profit organizations. Our Food DRIVE challenge, launched in 2020, has raised over $350,000 and provided more than 2 million mealsto families in need. When you choose Snethkamp Chrysler Dodge Jeep Ram of Midland, you're supporting a business that gives back to the community it calls home.
Experience the Snethkamp Difference Today
A hundred years of history. Four generations of family leadership. One unwavering commitment to treating every customer like family. That's what sets Snethkamp Chrysler Dodge Jeep Ram of Midland apart from any other dealership throughout the region.
We invite you to stop by our showroom, browse our inventory or contact us with any questions. Come see why generations of Michigan drivers have trusted the Snethkamp name and let us show you just how fun car buying can be.
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Snethkamp Chrysler Dodge Jeep Ram of Midland FAQs
01How long has Snethkamp Chrysler Dodge Jeep Ram of Midland been in business?
Snethkamp Chrysler Dodge Jeep Ram of Midland traces its roots back to 1919, when Ed Snethkamp Sr. began selling cars in Detroit, and the family became Detroit's first Chrysler dealer in 1926. On June 20, 2026, our dealership proudly marks 100 years as a Chrysler dealer -- the only continuously active family dealership selling Chrysler products for a full century. That's four generations of automotive leadership serving mid-Michigan drivers.
02What makes Snethkamp Chrysler Dodge Jeep Ram of Midland different from other dealerships nearby?
Snethkamp Chrysler Dodge Jeep Ram of Midland stands apart through our We Make Car Buying Fun philosophy, which means a relaxed, pressure-free experience from the moment you walk in. Customers enjoy perks like free car washes, shuttle service and courtesy vehicles, and an on-site body shop all under one roof.
03Are there customer perks available when I buy a vehicle at Snethkamp CDJR of Midland?
Yes. Snethkamp Chrysler Dodge Jeep Ram of Midland offers a range of customer-first benefits designed to make ownership easy and enjoyable. Buyers receive complimentary car washes, and the dealership provides shuttle service, courtesy vehicles and an on-site body shop for repairs.
04How does Snethkamp Chrysler Dodge Jeep Ram of Midland give back to the community?
Community investment is a cornerstone of the Snethkamp legacy in Midland, MI. Our dealership's Food DRIVE challenge, launched in 2020, has raised over $350,000 and delivered more than 2 million meals to families in need, alongside long-standing support for local youth sports, bowling teams, golf outings and non-profit organizations.